work with me
logo + brand design
Creating a brand identity that is consistent and professional reflects your personality, speaks to your audience, and builds the trust and support needed to reach your goals. A brand is not just your logo, it’s anything that can be used to identify your business from colors to fonts to icons to marketing collaterals, etc..., but it has to be consistent across all forms of communication to make an impact. If you're ready to create your brand identity I can help you build a solid brand that is professional and consistent.
Deliverables can include, but not limited to:
- Primary Logo
- Secondary Logo(s)
- Submark(s)
- Color Palettes
- Font Pairings
- Custom icons
- Brand Textures + Patterns
- Brand Style Sheet
- Business Cards + Letterheads
For Marketing Collaterals, PowerPoint Presentations, Social Media Designs + Templates and more, see our Focused Design Day(s) below.
web design + hosting
An online presence strengthens your brand, allowing you to reach larger audiences and have bigger impact 24/7.
All sites are built on the Duda platform, providing SSL certifications, ADA compliance and hosting via Amazon Web Services, one of the industry's most trusted and secure cloud-based solution. Plus, sites feature automatic backup, unlimited storage and unlimited bandwidth, benefits not available on other platforms.
Some features can include, but not limited to:
- custom responsive design for desktop, tablet, mobile
- drag and drop content management system
- blogging and social media integrations
- promotion pop-ups, banners, local notifications, etc...
- schedule integrations
- site is accessible
- basic SEO and built-in analytics
- landing/optin page + thank you page for lead generations
- sales page funnels
- coming soon page (if brand new site), and more...
focused design day(s)
Focused Design Day(s) offer a dedicated and intentional way to keep design work moving with momentum. Whether you're expanding your brand or knocking out that punch list of design projects, working within a focused half-day or full-day, can certainly get it done.
These days are designed for creating or redesigning marketing materials and supporting design assets that help maintain consistency across your brand and business. Priorities are identified in advance so the time aligns with your goals.
Work is prioritized based on scope and what can realistically be completed within the scheduled time.
Here's a glance of some of the projects that can be combined and done in a half day or full day:
- Ad Campaigns, Capability Statements, Brochures, etc...
- Social media designs + templates
- Email marketing + newsletter design and automation
- Web updates and maintenance
- Sales funnel or landing page design
- Lead magnets + PDF freebies designs
- Opt-in, thank-you and confirmation pages
- Proposals, annual reports, whitepaper, strategic plans, etc... *
- Pitch decks and presentations*
- Course designs*
- Infographics, charts and diagrams
- Event visuals: banners, popups, flyers, etc...
* Focused design days are not suited for large booklets (more than 12 pages) see creative retainer below.
creative retainer
Whether it's on-demand support to a wide range of graphic design services, needing design assets + project management for program/course launches, brainstorming ideas, or refining your brand and marketing approach. I can keep you on brand while providing short and long-term support minus the overhead costs of hiring a full-time designer.
Services included in retainers, but not limited to:
- marketing collaterals (business cards, posters, ad campaigns, etc...)
- infographics
- web maintenance
- social media designs + templates
- sales + lead generation funnels
- email campaigns + automation
- event designs + graphics (banners, handouts, etc...
- PowerPoint updates
* Standard retainers don't initially cover new logo and web design projects and some large format powerpoints and publications, however, those costs can be built within the retainer.